PERFORMANCE MARKETING GROUP

Make smarter media decisions

How can you save money and time, improve your bottom line and see the future? It's all possible with SmartLead, our new easy-to-use online lead management and analytics tool designed specifically for performance-based marketing campaigns. Using SmartLead, you can oversee your entire lead management process in real-time, including media planning, validation, data authentication and verification, vendor reporting, client reporting and lead reconciliation.

Move toward right pricing

Some leads are more valuable than others. That’s why we’ve designed SmartLead to integrate with your internal CRM or call center system. By doing so, SmartLead can track a lead from the media source through your sales channel, allowing you to analyze true performance value from start to finish. With this level of control, you can share performance data with your media publishers and compensate them through a “right pricing” system.

Gain access to our media partners

One of the advantages of working with Cole & Weber United is our seasoned media team. Over the years, they have developed and maintained strong relationships with some of the Internet’s best performance-based media publishers. Now, through SmartLead, we offer instant access to many of our top media partners. SmartLead strengthens your online media strategy and increases your likelihood for success by equipping you with the information and connections you need.